Meet Jenna Pecor and the Institute for Estate Sale Professionals (Plus 3 Free Courses and Free Pro Months)
If you own an estate sale company — or you have been circling the idea of starting one — Jenna Pecor built the school the industry never had. Right now the first three people to email her get their choice of a free course, and your first course earns you 3 free months of Pro on EstateSaleFinder, plus an extra month for every additional course.
The Institute for Estate Sale Professionals (IESP) is an education and certification organization built specifically for estate sale company owners. It was founded in 2026 by Jenna Pecor — owner of Jennarocity Estate Sales, a licensed Texas REALTOR® with a Project Management Certificate from Texas Tech University, and an estate sale operator since 2014. Courses run $99–$199, include 6 months of access, and are organized into three tracks: Foundations, Professional Development, and Business Scaling, plus the Certified Estate Sale Fiduciary (CESF™) credential. Two things are happening right now: the first three people to email Jenna get their choice of a free course, and your first IESP course earns you 3 free months of Pro on EstateSaleFinder.net, with an extra 30 days for every additional course — buy two courses, get 4 months, and so on.
Two offers, before anything else
I want to lead with these because they both have a clock on them.
1. The first three people to email Jenna get a free course — their choice. Not a discount, not a trial lesson. Pick the course you actually want and it is yours. Reach her through the IESP contact page and say you saw this on EstateSaleFinder. Three people. That is it.
2. Your first course earns 3 free months of Pro on EstateSaleFinder.net — plus 30 more days for every additional course. This one is from our side, and it stacks:
| IESP courses purchased | Free months of Pro |
|---|---|
| 1 course | 3 months |
| 2 courses | 4 months |
| 3 courses | 5 months |
| 4 courses | 6 months |
Buy a $99 course, get three months of the same Pro tools our busiest estate sale companies use every weekend — listings, the CRM, contracts, the Ai listing assistant, the Social Media Studio, marketing reports. Forward your receipt when you sign up and we will apply it.
Who Jenna is, in her own words
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From the Institute's about page:
I'm Jenna Pecor, founder of Jennarocity Estate Sales and the Institute for Estate Sale Professionals. I have worked in the estate sale industry since 2014 and am also a licensed Texas REALTOR® with a Project Management Certificate from Texas Tech University.
That combination is the part I would underline if I were you. Most estate sale education is either a generic small-business course with the word "estate" swapped in, or a personality telling war stories. Jenna has been running sales since 2014, she has the property-transition side from real estate, and she has formal project management training — which, if you have ever tried to run a four-day sale with three staffers, a hostile relative, and a closing date, is exactly the missing skill.
Her teaching is built on realistic scenarios rather than theory: why professional standards matter, how to make better calls under pressure, how to protect the client, and how to build a company that survives a bad month.
Why the IESP exists
The estate sale industry grew fast and never agreed on a standard. There has been no shared credential, no shared code of conduct, and no simple way for a family to verify who they are about to hand an entire houseful of a life's possessions to. Organizations have tried to fill that gap over the years; many went quiet or stopped reflecting how the work is actually done today.
Meanwhile everything else changed. Marketing moved online. Buyer habits shifted. Ai pricing tools, digital contracts, and platforms like ours became normal parts of the job. The IESP was founded to close that gap with current, practical training — and to keep it current as the profession keeps moving.
What you can take right now
Three tracks, plus certification. Every course includes 6 months of access, so you can work through it between sales instead of cramming.
Available today
- Estate Sale Project Management — $199, Foundations. Run every sale as a complete project: systems and workflows that maximize revenue, cut wasted labor, and stop the expensive mistakes.
- Contracts and Addendums: How To Think Like a Contract Writer — $99, Foundations. Draft precise client agreements and addendums that define responsibilities, limit your liability, and keep projects professional.
- Marketing & Client Acquisition for Estate Sale Operators — $99, Foundations. Build a pipeline of future projects year-round instead of hoping the phone rings.
- Certified Estate Sale Fiduciary — $149, Certification. Ethical asset protection, financial transparency, and conflict management, ending in the CESF™ designation.
If you only ever take one, take the contracts course. I have watched more estate sale companies lose money to a vague scope-of-work paragraph than to bad pricing.
Coming soon
Customer Service for Estate Sale Operators · Technology for Estate Sale Operators (Ai pricing, automation, digital tools) · Hiring and Managing an Estate Sale Team · Business Systems and Process Management · Developing a Long-Term Estate Sale Business Plan · Building Multiple Streams of Income.
You can hit "Notify Me" on any of those in the full catalog.
Which course should you start with?
If you want to start an estate sale company
Start with Estate Sale Project Management, then Contracts and Addendums. The first teaches you the actual sequence of a sale — walkthrough, agreement, sort, price, stage, market, staff, sell, settle, clean out — and the second keeps your first few clients from becoming your first few problems. Add Marketing & Client Acquisition when you are ready for sale number two to already be booked before sale number one ends.
If you already own one and want to tighten it up
Contracts and Addendums plus the Certified Estate Sale Fiduciary credential. Fiduciary language, trust accounting, and transparent settlement are what turn you from "a company that runs sales" into the company probate attorneys and estate planners refer by name.
If you are ready to scale
Project Management for repeatable systems, then watch for the Business Systems, Hiring, and Multiple Streams of Income courses. Scaling an estate sale company is not about working more weekends; it is about documenting the work so somebody else can do it correctly.
What the credential actually does for you
The CESF™ designation exists so a family, executor, or attorney has something to check. It covers ethical asset protection, financial transparency, and conflict management, and it renews on a 24-month cycle so it stays meaningful.
Practically speaking, a credential does three things. It gives you a defensible answer when a client asks why your commission is what it is. It gives referral sources — attorneys, REALTORS®, senior move managers — a reason to send work to you instead of the person with a Facebook page. And it changes how you behave on the hard calls, because you have already thought through them once, calmly, at a desk.
How the free Pro months work on our side
EstateSaleFinder.net is the Institute's industry partner, and Pro is where the software half of the job lives:
- Unlimited sale listings with the Ai listing assistant writing your descriptions, alt text, and SEO
- The client CRM — leads, walkthroughs, contracts with fill-in fields and e-signing, jobs, crews
- Sale marketing reports that tell you exactly where and when to promote each sale
- The Ai Social Media Studio for branded posts, flyers, and carousels
- Analytics, followers, wishlist matching, and route-planning tools your shoppers use
Your first IESP course = 3 free months of Pro, and every additional course adds 30 more days. Two courses = 4 months. Three = 5. Four = 6. IESP students also get an extended 90-day free trial on our end if you just want to try Pro first — start here and mention IESP.
FAQ
Who is Jenna Pecor?
Jenna Pecor is the founder of the Institute for Estate Sale Professionals and the owner of Jennarocity Estate Sales. She has worked in the estate sale industry since 2014, is a licensed Texas REALTOR®, and holds a Project Management Certificate from Texas Tech University. She has been teaching estate sale operators since 2019.
What is the Institute for Estate Sale Professionals?
The IESP is an education and certification organization for estate sale operators, founded in 2026. It offers structured coursework in three tracks — Foundations, Professional Development, and Business Scaling — along with the Certified Estate Sale Fiduciary (CESF™) credential, industry resources, and a twice-monthly podcast with credentialed operators, appraisers, and referring attorneys.
How much do IESP courses cost?
Current courses run from $99 to $199. Marketing & Client Acquisition and Contracts and Addendums are $99, the Certified Estate Sale Fiduciary certification is $149, and Estate Sale Project Management is $199. Every course includes 6 months of access.
How do I get the free course?
The first three people to email Jenna get their choice of any available course, free. Reach her through the IESP contact page and mention that you saw this post on EstateSaleFinder.
How do I claim my free months of Pro?
Buy any IESP course, then create your seller account and send us your course receipt. We apply 3 free months of Pro for your first course and 30 extra days for each additional one — 2 courses is 4 months, 3 courses is 5 months, and it keeps going from there.
Do I need training to start an estate sale company?
No state requires an estate sale license in most of the country, which is exactly the problem — anyone can print a sign. Training is what separates the operators families trust with contracts, cash handling, and settlement from the ones who learn liability the expensive way. Coursework in project management, contracts, and fiduciary standards is the fastest way to skip that tuition.
Is the CESF credential worth it if I already have years of experience?
Experience teaches you what happened. A fiduciary credential teaches you why, gives you documented standards to point to, and gives referral partners something verifiable. Operators who add it usually say the trust-accounting and settlement material alone changed how they close a sale.
How long do I have access to a course?
Each IESP course includes 6 months of access, so you can work through the material between sales and revisit it while you are actually applying it.
Is IESP affiliated with EstateSaleFinder?
The Institute lists EstateSaleFinder.net as its industry partner. The coursework is Jenna's and the platform is ours — the free-Pro-months offer above is how we support her students.
If you have been thinking about it
Every estate sale company owner I talk to has the same story: they got into this because they were good at the objects, and the part that nearly broke them was everything else — the contract, the family, the accounting, the staff, the marketing. That is precisely the gap Jenna built the Institute to fill.
Three people are about to get a free course. Everybody else gets three months of Pro for their first course, plus another month for every extra course. Both of those are worth more than the hour you would spend thinking about it.
- Browse the IESP course catalog
- Email Jenna about the free course
- Start your seller account on EstateSaleFinder
Related reading:
Go learn the boring parts. They are the profitable parts.