Your complete guide to selling like a pro.
Forget spreadsheets, guesswork, and hours of manual labor. Our Ai-powered tools do the heavy lifting so you can focus on running an amazing sale and making money. Already on another platform? See how we compare.
Step 1
Create a listing in minutes.
Set up your seller profile, add your business name and logo, then create your first sale. Upload up to 500 photos at a time and 4 videos with our super-fast servers — it processes them in parallel with a live progress bar. While other sites make you upload one photo at a time, you'll be done before your coffee gets cold.
Batch upload 500 photos at a time & 4 videos at once with real-time progress
Wide-angle room shots + close-ups = winning combination
Professional storefront with logo, socials, and payment info
Set custom hours per day — run a one-day blitz or multi-day sale
Create New Sale
Step 2
Ai suggests a price for every item.
This is where we blow the competition out of the water. Upload your photos and our Ai identifies every item, writes detailed descriptions, and suggests fair prices based on real eBay sold data and top marketplaces — so you don't have to guess or research for hours. The price is always a suggestion to help you. You decide what to actually sell it for. Want the manual playbook too? Read our 2026 guide on how to price items for an estate sale, and what items sell best at estate sales.
Ai identifies items and writes professional descriptions automatically
Price suggestions backed by real eBay sold data — not guesses
One-tap Ai sale description using your actual uploaded items
You're always in control — edit any label, price, or description
Eames Lounge Chair (1970s)
Herman Miller, rosewood veneer
Authentic mid-century modern lounge chair with ottoman. Original rosewood veneer in excellent condition.
Low
$2,800
High
$4,500
Step 3
Publish when you're ready.
Not quite done? Save as a draft and come back later. When everything looks perfect, hit Publish and your sale goes live on the map and in search results instantly. No approval process, no waiting. Edit a published sale anytime — update prices, add photos, change times.
Preview everything before going live to catch last-minute tweaks
Buyers find you instantly on the map and in search results
Build your listing over multiple sessions — zero stress
Miller Estate — Fine Antiques
2847 Oak Lane, Austin, TX
Fri 8a–3p, Sat 9a–2p
Step 4
Your inbox runs itself.
Forget email chains and phone tag. Buyers message you directly through our built-in chat. But here's the game-changer: turn on Ai Auto-Reply and our Ai reads your listing, then automatically responds to buyer questions with helpful, accurate answers — 24/7. Every Ai reply is clearly labeled so buyers always know. You focus on prepping, we handle the inbox.
Ai replies use YOUR actual listing data — always relevant and accurate
Every auto-reply has a clear 'Ai' badge for full transparency
Jump in anytime with a personal follow-up — Ai hands the reins back
Share item photos right in the chat to close the deal
Messages
3 conversations
Hi! Is the Eames chair still available? What's the lowest you'd take?
2:34 PM
Thanks for your interest! The Eames chair is still available. It's priced at $3,200 based on market comparables. Feel free to visit during our sale hours!
2:34 PM
Step 5
Accept offers before sale day.
Want to sell high-value items before the crowds arrive? Enable 'Accepting Early Offers' and let buyers make offers on your items right from the listing. You control everything — accept, decline, or counter any offer. Choose to accept offers on all items, or hand-pick which ones are eligible.
Toggle offers on for all items or select specific ones from your dashboard
Accept, decline, or counter any offer — you're always in control
Get instant notifications (bell + email) for new offers and status changes
Unresolved offers are automatically cleaned up when your sale ends
Accepting Early Offers
Eames Lounge Chair
Offer: $3,200
Tiffany Table Lamp
Offer: $450
Persian Rug (8×10)
Offer: $800
Step 5b
Invite your team.
Running a company? Invite employees to help manage your sales — without sharing your login. Each team member gets their own account with custom permissions. You decide who can create sales, upload photos, use Ai tools, or view analytics. Branded invite emails make it professional, and everything they do appears under your company name.
Invite employees by email — they sign up and join your team automatically
Custom role presets: Manager, Photo Uploader, Viewer, or fully custom
Granular permissions — control access to sales, photos, Ai tools, and analytics
Branded invite emails with your company name and logo
Team Management
CRM · Pro
A client pipeline built for estate sales.
Every homeowner who reaches out becomes a card you can move from first contact to booked. Our CRM tracks each lead through New, Contacted, Walkthrough, Quoted, Booked, and Won — so nothing slips through the cracks and you always know what to do next. It's the only estate sale CRM that connects your leads, walkthroughs, and sales in one place.
Drag clients through every stage — New → Contacted → Walkthrough → Quoted → Booked → Won
Leads from your listings, hire requests, and referrals all land in one pipeline
Shared with your whole team so everyone sees the latest status
Client Pipeline
Sarah Chen
Marcus Reid
Linda Hayworth
Pre-Sale Walkthrough
Know if a sale is worth taking — before you commit.
Before you sign a contract, run the Pre-Sale Walkthrough on your phone right at the home. Answer a guided checklist about the contents, condition, access, and competition, and get a clear read on whether the sale is worth your time. No more driving away from a job that was never going to be profitable.
Guided checklist you fill out on-site in minutes
Estimate the gross and your cut before you commit
Generate a clean client-ready PDF to send the homeowner
Walkthrough Report
Sale Playbook
Your sale, planned step by step.
The moment you finish a walkthrough, we build a Sale Playbook — an auto-generated to-do list tailored to that specific sale, plus a full post-sale recap. Staging, pricing, advertising, staffing, and cleanout tasks are all laid out so you and your team never miss a step.
Auto-generated task list built from your walkthrough answers
Shared with your team — check off tasks as you go
Post-sale recap captures every detail for next time
Sale Playbook
Stay in Touch
Turn past clients into repeat referrals.
Estate sales are a word-of-mouth business. One year after a sale ends, we remind you to send the client a warm, branded note — just to say you're thinking of them and you appreciated their business. Approve it with one tap and it goes out under your company's name. It's the simplest way to keep your name top of mind for the next family that needs help.
Automatic reminder one year after each sale ends
Manual approval — nothing sends without your okay
Multiple editable templates, all branded for your company
1-Year Anniversary
Thank you — it's been a year.
We're still thinking of you and truly appreciated working with your family. If we can ever help again, we're just a call away.
— The Miller Estate Sales Team
Ai Social Media Studio · Pro
Scroll-stopping posts in one tap.
Marketing your sale shouldn't take an afternoon in Canva. The Ai Social Media Studio builds polished, ready-to-post graphics and captions for Instagram, Facebook, and more — pulled straight from your sale. Promote a single sale, combine several into a roundup, announce company news, or feature storefront items. Every post is branded with your logo.
Ai writes the caption and hashtags from your real sale details
Combine up to 4 sales into one roundup post
Branded hero image generated for every post
Social Media Studio
Newsletter · Pro
Your own email list of eager buyers.
Build a following that comes back sale after sale. Buyers opt in to your newsletter, and you send branded email campaigns announcing your next sale — written with an Ai assistant and styled from a gallery of templates. Manage subscribers, schedule sends, and track campaigns, all without a separate email tool.
Compose with an Ai assistant and a gallery of branded templates
Buyers subscribe from your listings — build your own mailing list
Send now or schedule, then track every campaign
Newsletter
📍 This Weekend: Miller Estate Sale
Fine antiques, mid-century furniture & art. Early-bird preview Friday for subscribers.
Website Embeds · Pro
Put your live sales on your own website.
Already have a company website? Drop in our Sale Showcase widget and lead form, and your site automatically shows your current and upcoming sales — always up to date, no manual editing. Visitors can browse your sales and send you a lead without ever leaving your page.
Paste one snippet — works on any website builder
Self-updating: your latest sales appear automatically
Built-in lead form sends inquiries straight to your CRM
Sale Showcase Embed
<script src="estatesalefinder.net/embed.js"></script>Live sale this weekend
Live sale this weekend
Ai Coach · Super Assistant
An assistant that actually does the work.
Meet your Ai Coach — a chat assistant that doesn't just answer questions, it takes action. Ask it to set a reminder, log a note on a lead, update a client's status, or generate an image, and it gets it done. It's like having an extra team member who never sleeps.
Creates and lists reminders so you never drop a task
Logs lead notes and updates pipeline status by chat
Generates and edits images for your sales on the spot
Ai Coach
Remind me to call Sarah Chen tomorrow at 10am.
✅ Reminder set for tomorrow 10:00am. I also moved Sarah to "Contacted." Want me to draft a follow-up?
Step 6
Everything you need to grow.
From managing leads to building a loyal following, we give you the tools that no other platform offers.
Reviews & Reputation
Happy buyers leave reviews on your profile. Great reviews build trust, attract more buyers, and make every future listing more attractive.
Follower Alerts
Treasure hunters follow your profile and get notified every time you list a new sale. Build your own mailing list — without the mailing list.
Share Everywhere
Every sale gets a shareable link — blast it on Facebook, Instagram, Nextdoor, or text it to everyone you know. One tap, maximum reach.
Social Media Creator
Generate Ai-crafted social media posts with custom images and captions for Instagram, Facebook, and more — right from your sale dashboard. One tap, maximum reach.
Seller Analytics
Track views, favorites, messages, and route adds for every sale. See what's working and optimize your next listing.
Step 7 — Real Leads, Real Connections
Leads built to convert — not to be shared.
Most platforms blast the same lead to every company in your zip code. We don't. When a homeowner reaches out through EstateSaleFinder, we match them to the company that fits their estate, their timeline, and their location — and we send that lead to you, and you only.
Every inquiry comes with the homeowner's contact info so they can reach you directly — no portals, no middleman, no chasing. Our job isn't to drip leads into your inbox. Our job is to make the connection happen.
Leads & RequestsLive preview
| Name | Contact | Source | Status | Submitted |
|---|---|---|---|---|
| Sarah Chen | Google Search | contacted | 2h ago | |
| Marcus Reid | EstateSaleFinder | booked | Yesterday | |
| Linda Hayworth | Referral | pending | 3 days ago |
Sample preview — your real leads appear in the Leads tab of your seller dashboard.
Step 8
Sale day — time to shine. 💰
You've done the hard work. Now greet your treasure hunters, handle transactions, and watch items fly off the tables. Use your dashboard to track interest and handle last-minute messages.
Process Sales
List your accepted payment methods on your profile so buyers come prepared. Offer bundle discounts to move remaining inventory.
Real-Time Updates
Update your listing live — mark items as sold, adjust prices, or add last-minute photos right from your phone.
Quick Replies
Reply to messages instantly from your dashboard. Fast replies mean more visitors through your door.
📌 Icon Quick Reference
Here's what the buttons mean on your seller dashboard.
Estate sale software, answered.
The questions estate sale companies ask us most.
What is estate sale software?
An all-in-one platform that helps estate sale companies create and publish sales, photograph and price inventory with Ai, manage client leads in a CRM pipeline, run pre-sale walkthroughs, message buyers, and market through social posts and email newsletters — replacing spreadsheets and a stack of separate tools.
Does EstateSaleFinder include a CRM for estate sale companies?
Yes. The Pro plan includes a full client pipeline (New, Contacted, Walkthrough, Quoted, Booked, Won), a pre-sale walkthrough report that scores whether a sale is worth taking, an auto-generated Sale Playbook, and a 1-year anniversary follow-up to keep past clients coming back through word of mouth.
How does the Ai suggest prices for items?
Upload your photos and the Ai identifies each item, writes a description, and suggests a fair price based on real eBay sold data and top marketplaces. Every price is a suggestion to help you decide — you stay in full control of the final price.
Can I market my sales with social media and email?
Yes. The Ai Social Media Studio generates posts (single sale, multi-sale roundup, company brand posts, and storefront items) with captions, hashtags, and branded images. The built-in Newsletter sends branded email campaigns to subscribers who opted in to your future sales.
How much does it cost?
You can create and publish sales for free. Pro features — the CRM pipeline, website embeds, newsletters, and the Ai Social Media Studio — are part of the Pro plan. See the pricing page for current rates.
Ready to run your first sale? 🎉
Ai pricing, batch uploads, built-in messaging, and a community of treasure hunters waiting to discover your items. Get started in minutes — it's free.