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Comparison · 2026

EstateSaleFinder vs AuctionNinja

AuctionNinja gives you software to run your own auctions and estate sales. EstateSaleFinder gives you free local discovery on top. Here's how they fit together.

All figures below are the providers' own published numbers as of June 2026. Pricing changes — always confirm the latest directly on each company's site before deciding. We're not affiliated with these companies; names are used only to compare options fairly.

AuctionNinja — Sell AuctionNinja vendor SaaS terms

Side-by-side breakdown

AuctionNinja details reflect their publicly described model as of June 2026.

FeatureAuctionNinjaEstateSaleFinder
Core modelAuction + estate-sale software (subscription)Free listing; Pro tools from $99/mo
How fees workSubscription plus a buyer's-premium modelNo commission, ever — flat monthly Pro tiers
FormatRun your own online auctions & salesDiscovery listing for any sale or auction
Ai pricing suggestionsNot offeredBuilt in (Pro)
Best used asSoftware to run your auctionsAn extra channel alongside it

What EstateSaleFinder actually costs

Full transparency — here are all three tiers, not just the free one. There's never a commission on your sales at any tier.

Free

$0/month

  • 1 active listing per month
  • 20 photo uploads
  • Browse + map visibility
  • Ai item identification (powers search)
  • Buyer messaging & basic view analytics

Pro

Most popular

$99/month

  • Unlimited listings & photos
  • Ai pricing suggestions & descriptions from real sold data
  • Exclusive 1-to-1 buyer leads
  • Social Media + Newsletter Studios (your list, you keep it)
  • Customizable CRM, direct Square payments & team accounts
  • Analytics with market trends + Sale Ledger

Pro+

$149/month

  • Everything in Pro
  • Featured placement always included
  • Your own 24/7 Customized Ai Assistant
  • Ai handles your CRM on command
  • Marketing & growth coaching + Ai image creation
  • Priority support

Every new estate sale company gets 60 days of Pro free. See full pricing details.

Match the format to the estate

Run any auction format

Use AuctionNinja or any tool to run timed, hybrid, or in-person sales the way each estate needs.

Stay flexible

Different estates call for different formats. Keep your options open instead of forcing one model.

Add free discovery

Whatever format you choose, list it on EstateSaleFinder so more local buyers see it.

FAQ

AuctionNinja comparison questions

Run your auctions. Add free local reach.

List every sale on EstateSaleFinder alongside the software you already use — no commission, ever.

Get started free